Many household brands that we’ve come to know and love over the years have cemented their place in our home. Mostly thanks to the addition of a quirky mascot. A defining, relatable character that champions the brand, a familiar face on the shopping aisles of the supermarket – all designed to catch and hold your attention.

Generally, you might not give a brand mascot much thought, but when you look past all the bright colors and charisma, there’s one thing that seems to be quite apparent about the bigger picture – where are all the women at?!

Many mascots have been around for decades, and as the advertising industry was predominantly male-led, branding had a more masculine bias...