Amy Hunt tagged posts

For This Womens Day We Transformed 8 Iconic Brand Logos Into Female Versions

Many household brands that we’ve come to know and love over the years have cemented their place in our home. Mostly thanks to the addition of a quirky mascot. A defining, relatable character that champions the brand, a familiar face on the shopping aisles of the supermarket – all designed to catch and hold your attention.

Generally, you might not give a brand mascot much thought, but when you look past all the bright colors and charisma, there’s one thing that seems to be quite apparent about the bigger picture – where are all the women at?!

Many mascots have been around for decades, and as the advertising industry was predominantly male-led, branding had a more masculine bias...

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